So anyway, today I was among some lucky and involved students who got to go to HSMAI Europe's Reiselivsdagen 2011. HSMAI stands for Hospitality Sales and Marketing Association International and is the hospitality industry's source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue, optimization, marketing and branding (took that from their site, www.hsmai.org).
It was a conference at Radisson Blu Scandinavia Hotel in Oslo where we listened to what some of the top people in the business had to say about where they think the industy is heading and communication was a key topic. It was highly interesting and we heard so many great speakers, for example from Google, Amadeus, HRG and TripAdvisor, among others.
We were told to forget everything we had learned. We were told that even though technology and the virtual world is here to stay (and some say take over), the employees are still the most important assets to a company. We were told that the social media is a very powerful tool, but it doesn't work if you don't know how to use it. There was so much more, but all I really want to say is that is was an amazing experience that I wouldn't want to be without, and it showed me that it is very important to build networks with the people who's already in the business, and be active during the years of studying.
It's been a really great day, and I want to give a special thanks to HSMAI Norway and HSMAI Student, and Hans Stenseng in particular in that respect, who got us BI-students involved! Looking forward to many great meetings and events in the future!
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